Deciding among a news release and earned press reporting is a significant choice for many companies . While sending a media announcement provides direct control over your story and reach , it’s essentially promotional. In contrast , gaining media coverage from reputable sources carries far more impa

While a news release can kickstart the conversation about your organization, it’s typically considered a self-promotional form of messaging . Genuine press reporting , however, often carries considerably more influence when it comes to establishing business credibility . Obtaining positive stories i